Foundations of Strategy - Robert M. Grant & Judith Jordan
Book cover

Foundations of Strategy is a new concise text aimed at both undergraduate and Masters students.

  • "The material is clearly written, based strongly on sound economic principles and not over-elaborated. It is precise, concise, clear and well laid out." Malcolm Brady, DCU Ireland
  • "This student-centred text is comprehensive, explains concepts without losing depth and features good, relevant examples." Lindsay Muir, Liverpool John Moores University
  • "Compared to other concise texts on Strategy, this text goes into more depth on important areas, explains economic underpinnings more clearly and also highlights common problems in applying models." Sheena Davies, University of Portsmouth