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About the Authors


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Robert M. Grant

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan as well as a Visiting Fellow at Georgetown University. He is British but has taught for many years in North America at UCLA, Georgetown, California Polytechnic and University of British Columbia. He has worked with companies such as Nortel, American Express, Zurich Financial Services and Lockheed Martin. He is on the editorial boards of Strategic Management Journal, Long Range Planning, and Strategy & Leadership.

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Judith Jordan

Judith Jordan is a Teaching Associate in Management at the University of Bristol. She has more than twenty years’ experience of teaching strategy to undergraduates, postgraduates and business executives in the UK, China and Malaysia. She is a member of the Strategic Management Society and American Academies of Management and is an active researcher and reviewer in the areas of strategy, innovation and knowledge management.